About Fitflop

Fitflop offers shoes for all-day wearing, using a combination of biomechanics, comfort and fashion. With a presence in over 65 countries our focus is still on delivering the best in biomechanics, in a wide variety of styles, so our customers can feel the FITFLOP effect any and every ‘wear’. Born in London, we’ve been game-changers since we entered the scene in 2007. Back then it was generally accepted that a shoe could not look good and feel great, especially after hours of wearing. We responded with a sandal that combined style with world-class science – and we continue to dream, innovate, and defy conventions. Our mission is to raise the energy of the world and help you live life to the full by creating wellness products engineered to work with your body, so you move better and feel great.