Ms. Alisha Rafique Malik

Whole-time Director

Ms. Alisha Rafique Malik is a Whole-time Director on the Board of Metro Brands Limited effective 1st September 2024.

She holds a bachelor’s degree in Arts (Finance) from University of Northumbria conducted at Welingkar Institute of Management Development and Research. She has been associated with Metro Brands Limited since 2009, where she has been a key architect in introducing new ideas and strategies for the growth of the organization. She set up an excellent business growth strategy to outline E-Commerce, omnichannel and new-age marketing. She is the woman behind Metro’s growing digital presence and has led from the front as President, E-Commerce & Marketing. She has now taken on the challenge of pivoting the Company into the Sports and Athleisure segment by overseeing the Sports Division consisting of the brands Footlocker, Fila, Proline and New Era.

The journey has been unique and challenging, but under Alisha’s leadership and supervision, Metro Brands have launched the E-Commerce platform of Metro, Mochi, and Walkway with a strong presence on India’s 7 major E-Commerce marketplaces. She abides by the quote, ‘The only thing constant is change’.