Brands

We are one of the largest Indian footwear speciality retailers, and are among the aspirational Indian brands in the footwear category. We opened our first store under the Metro brand in Mumbai in 1955, and have since evolved into a one-stop shop for all footwear needs, by retailing a wide range of branded products for the entire family including men, women, unisex and kids, and for every occasion including casual and formal events. As of March 31, 2021, our Company operated 586 Stores across 134 cities spread across 29 states and union territories in India.

Our Company has one subsidiary, being Metmill Footwear Private Limited and one joint venture, being M.V. Shoe Care Private Limited.

We operate on an asset light model with third-party manufacturing through long-standing vendor relationships, optimum store size and layout, and long-term lease arrangements. We introduce new designs frequently through our vendor engagements based on our combined understanding of prevailing trends and regional sensitivity.

As of March 31, 2021, we marketed our products through two websites and dedicated pages in seven major Indian e-commerce marketplaces; and catered to our online orders through a designated operations area at our warehouse. Like our stores, we also own and operate our e-commerce operations, and have invested in an e-commerce specific warehouse management system that integrates our store network with our online platform. The integrated system streamlines order management, product picking, packaging and shipment, to offer a seamless omni-channel experience to our customers. Our integrated supply chain is also enabled by the successful implementation of enterprise resource planning at our head office and warehouse.

Our retail operations are carried out through our stores and distributors as well as through online channels. We primarily follow the “company owned and company operated” (“COCO”) model of retailing through our own Multi Brand Outlets (“MBOs”) and Exclusive Brand Outlets (“EBOs”), to better manage customer experience at our stores. We operate Metro, Mochi and Walkway branded MBOs and Crocs™ branded EBOs. Our Company and our Subsidiary Metmill also operate shop-in-shops (“SIS”) in major departmental stores across India. We also distribute products of third-party brands through MetMill and retail products through franchisees. MBOs, EBOs, SIS, and franchisees, operated by our Company together referred to in this Draft Red Herring Prospectus as “Stores”. In addition to our physical Stores, we provide an omni-channel experience to customers through our websites, various online marketplaces, as well as, social media platforms. All our brands are listed and are sold across various leading marketplaces for B2C and B2B operations.

As of March 31, 2021, we had 2,691 permanent employees. We further work with 1,235 selling agents, their staff, and contract workers.

Metro shoes

Established in 1955, Metro is a contemporary Indian fashion footwear and accessories brand offering a range of products with the latest designs and styles for all occasions. Its range includes casual footwear, work wear and embellished footwear for parties, festivals and weddings for the entire family. In addition to footwear, it also has a wide range of hand bags, belts, wallets and other accessories.

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mochi

We commenced sale of products under the Mochi brand in 1986, and opened our first Mochi branded MBO in 2000. Mochi is a footwear and accessories brand targeting the youth while also catering to the entire family. This brand provides footwear to the youth for their day, work, evening and party needs as well as for special occasions including weddings.

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walkway

Walkway is a value brand that caters to the entire family. The Walkway format which was previously ‘MSL – More Shoes for Less’ started in 2009. Walkway offers footwear at value-for-money prices in the mass market segment. This everyday fashion brand provides affordable footwear to men, women and kids.

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daVinchi

Davinchi ensembles are intrinsically vivacious with varied hues and styles. It celebrates the uniqueness, distinctness and individuality of the youth of today.

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crocs

Founded in Boulder, Colorado as a single-style clog in six colors, Crocs has grown to be a globally recognized brand for its iconic clog silhouettes. Crocs Inc. is engaged in the design, development, worldwide marketing, distribution, and sale of casual lifestyle footwear and accessories for women, men, and children. Crocs focuses on providing consumers with comfortable, casual, colourful, and innovative footwear styles, with a focus combining its simple design aesthetic with modern comfort, and expanded into a wide variety of casual footwear products including sandals, wedges, flips, and slides that meet the needs of the whole family.

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Fitflop

Fitflop offers shoes for all-day wearing, using a combination of biomechanics, comfort and fashion. Fitflop products are designed to promote optimal body alignment while complementing the user’s natural walking style, by even distributing body weight to the extent possible.

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Cheemo

Cheemo is a houte couture brand for ethnic hand bags and matching footwear, especially handcrafted. Keeping its vision alive, through generations of specially chosen and trained Indian artisans, Cheemo creates bags and footwear that are not just trendy but each an exclusive piece of art.

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